Venture-backed social network for the coaches, parents, and players of Youth Sports teams to celebrate their accomplishments in private sandboxed environments. Investors included Lebron James, Derek Jeter, Tony Parker and Peyton Manning.
Single resource responsible for all user experience and visual design. Instrumental role in product development and advertising products. Wrote most of the marketing and user-facing copy. enture-backed social site for the coaches, parents, and players of Youth Sports
Visual Designs
Case study
Weplay Homepage Case Study
(30mb, Keynote)
This is a case study of the battle to get an entrenched homepage design from not-so-great to really great. In the original design, we learned users converted to find out what the service was about. This artificially inflated the performance of the page and we of course we needed to shift the metrics to drive meaningful conversion and retention.
Weplay Personas
(1.2mb Keynote)
We were a small, scrappy startup with no budget and resources for user research. So we boot-strapped our efforts by reaching out to users ourselves and speaking with folks in our lives involved in youth sports. We conducted interviews and surveys and generally got creative about sourcing input. I synthesized the team effort into personas that we relied on to make decisions.