TRUECar is a car buying service whose goal is to make car-buying simpler and fairer. I was responsible for the consumer-facing user experience of TrueCar and its network of over 600 partners. Instrumental in architecting, designing, and optimizing the experience that continues to deliver up to 60,000 units sold per month. My team drove success through constant tuning via A/B/N and user tests. Oversight of new car, used car, and dealer tools including web, mobile, and mobile web.
Visual Design
Home Pages
Mobile Concepts
Price Report & Certificate Redesign
Wireframes
New Car Funnel Guided Path
This concept brought forward some of the guided experiences lower in the funnel. We found that adding more steps into funnel didn't have a negative impact on conversion or user's impression of the service. In fact, it had the opposite effect -- users felt we were helping them through the complex process that is car-buying.
Humanized Configuration
This laid the groundwork for the above funnel concept. The idea was to step a user through configuring a vehicle without them getting lost in the weeds of options. A key piece of this experience was having the data be available in such a way that configurations were bundled and rolled up. This UI was a big success and several OEM's even asked if we could build configurators like these for them.
App-Like Experience
For years, we danced around the idea of TRUECar behaving more like an app in order for it to feel more like a, well, experience, rather than a pure funnel. Many of the concepts in this wireframe found their way into production in some form or another and continues to be held as the ideal TRUECar UI.
Case Study
TRUECar UX Case Study
(725mb, Powerpoint. File has embedded video)
This is a case study of the TRUECar user experience that we used to convince the organization that experience decisions that were being made arbitrarily outside of my team's purview were detrimental to the experience. This study allowed us to return the experience to its highly performant state.