experience

User Experience Designer & Consultant
2000 – Present

No matter what stage your product is in, I will help bring your vision to life. Your user's experience is critical to your success and I will bring radical clarity and expertise where it is needed most. I can help you user test an existing product and even help you hire experience designers. Recent clients include: Code Climate, EV Connect, Commit News and Webedia.

Past clients include: IAC Citysearch, Looksmart, Maxim Magazine, Hachette Filipacchi Media (ELLE, Woman's Day, Car and Driver), eHarmony, BUZZMEDIA, NearSay, YLighting, Business.com, Where2GetIt, Local.com, MySmartGolf, YorZ

Executive Director, User Experience
YP, The Real Yellow Pages®
Aug 2016 – Jan 2018

  • Responsible for all consumer facing experiences including YP.com desktop and mobile web products as well as the YP iOS and Android mobile apps.

  • Design, testing and optimization efforts drive digital revenues over $400M a year.

  • Responsible for customer facing CRM tools"Yellow Pages for Business."

  • Managed team of 11 designers and 1 researcher. 

Senior Director, User Experience
TrueCar, Inc.
Jun 2011 – Apr 2016

  • Responsible for the consumer-facing user experience of TrueCar and its network of over 600 partners through which 40% of all car shoppers in America pass through.

  • Instrumental in architecting, designing, and optimizing the user experience that continues to deliver up to 60,000 units sold per month.

  • Oversight of new car, used car, and dealer tools including web, mobile, and mobile web.

  • Delivered consecutive quarters of month over month interface improvements setting up the company for a successful IPO.

  • Managed team of 5 designers.

Director, User Experience
Weplay, Inc.
Apr 2008 – Jun 2011

  • Responsible for interface design, user experience, product development, and creative direction for this social site for youth sports.

  • Instrumental in creating unique advertising integrations that added more than $300K in top line revenue from brands like Gatorade and CartoonNetwork.

UX Director, Product Design
Local.com
2006 – 2008

  • Responsible for user experience, user interface, usability, and new product concepts forconsumer and customer products.

  • Increased revenue per thousand page views from $29 to$35 with a redesign of the core search result.

  • Designed self-serve ad-center allowing users toinstantly transact on ad products.

Product Design Director
Susteen
Aug 2005 – Jul 2006

  • Responsible for all user experience, visual design, and online product development.

  • Designed the MyDataPilot online cellphone backup service which was white labeled to a Brazillian carrier servicing 30 million customers.

  • Increased homepage revenue by 40% in one month .

  • Eliminated overhead by replacing static web pages with dynamic technology.

Product Design Director
Citysearch.com
Jun 2001 – Jun 2004

  • Co-lead of the Product Design Team responsible for all user interface, visual design, creative direction, and user experience.

  • Optimized the UI in support of the very first local Pay For Performance product, resulting in a 42% increase in revenue over previous design.

  • Optimized and tweaked interface to increase month over month revenue from 6% to 10%.

  • Managed 4 direct reports.

  • Redesigned the Citysearch logo.

Art Director & Web Developer
Zeal Media
Apr 1999 – May 2001

  • Managed small team to design and code all the UI and UX of this bootstrapped user-driven directory.

  • Business pivoted from a movies focused vertical into the user driven search directory in less than 3 months.

  • Successfully acquired by Looksmart Ltd. in October 2000 for $20 million.

Web Designer: Media Partners
Citysearch.com
Dec 1997 – May 1999

  • Designed and implemented high-end radio and television partner websites in trade for millions of dollars worth of radio and television airtime.

  • Managed, trained, and recruited internal talent as resources for the team.

 

Education

B.A. Studio Art, Painting & New Media Emphasis
University of California, Santa Barbara
1993 – 1997
Graduated Summa Cum Laude

 
 

key expertise

  • lead funnels

  • social media

  • local & mapping

  • search engines and multi-faceted filtering

  • mobile web, mobile apps

  • automotive

  • UGC

  • personalization

  • CRM systems

  • fashion & lifestyle brands

  • media properties

  • optimization & iterative design

  • remote user-testing

  • team management

  • UX process

  • music and audio

you can expect…

  • rapid solutions

  • beautiful visual design

  • simplicity

  • usability-focused copywriting

  • thorough wireframes & sketches

  • interactive prototypes

  • constant user-testing

  • lateral thinking

  • pragmatic solutions

  • no dogma

  • well-defined processes

  • collaboration

  • holistic design

  • belief in agile methodologies

  • a strong advocate of Figma

  • Seinfeld references